ProWein

For 30 years, ProWein has been the world’s leading trade fair for wine and spirits – and the only one that covers the global market in its entirety. Producers, retailers, sommeliers, importers, journalists and key decision-makers from more than 140 countries come together here. Those seeking new vintages, industry trends or innovative products will find them at ProWein. Access is reserved exclusively for trade professionals – ensuring real business, valuable tastings and masterclasses in a professional setting. This makes ProWein the global hotspot for inspiration, networking and successful business deals.

THE WHOLE WORLD OF WINE

No one can match ProWein. About 5000 exhibitors showcase over 500 growing regions from more than 65 countries at the most important wine and spirits trade fair in the world. The exhibitors bring their latest products with them – from the hip bag-in-box to mature Champagnes.

Because the world of wine is much more than just a vintage. Today, exceptional qualities, marketing concepts and an intelligently assembled portfolio decide what is successful. You will find all of these perfectly organized in just one location at ProWein.

From premium wines from renowned regions to distinctive wines from small producers, and from sparkling wines and Champagne to fine spirits – ProWein showcases the full spectrum. The portfolio is complemented by innovative No & Low Alcohol wines, essential accessories for trade and gastronomy, as well as hardware, software, services and mineral water. From 15-17 March 2026, ProWein once again brings together the entire international wine and spirits industry. Discover the key product categories and exhibitors – and shape the future of your business.