Skip to content
Loading Events

Best Wine Stars Milan

20 May 2023 @ 12:00 - 22 May 2023 @ 18:00

Best Wine Stars Milan

20-22 MAY 2023 – Palazzo del ghiaccio – Milano

Best Wine Stars, now at its fourth edition, is an annual project that promotes the culture of wine&spirits and the history and uniqueness of each individual company participating. The goal is to create relevant commercial networks for all participants.the over 200 companies selected receive high visibility thanks to several strategies.

– Tasting event
– Online selling
– Press Office
– Communication strategies
– Masterclasses and Awards

Best Wine Stars offers an exclusive experience among the new trends, social strategies and emerging technologies. It’s an excellent opportunity to introduce yourself to the final public and all those involved in the sector.


Tasting event

The event will be held at the iconic Palazzo del Ghiaccio in Milan on 20, 21 and 22 May 2023. The opening to the public will be from 12 pm to 9 pm on Saturday and Sunday. On Monday 10 am to 6 pm. The day 21 May 2023 starting at 10 am is scheduled the award ceremony of participating companies. Over 100,000 invitations will be sent to buyers, distributors, sommeliers, restaurateurs, wine shops, journalists, bloggers and wine lovers. All employees in the sector will enter free of charge upon accreditation and visitors can be recognized thanks to a pass that will allow each exhibitor to get in direct contact with both professionals and the final consumer.

Online selling

The labels chosen by each participating company will be put on sale on the e-commerce site On sale will be withheld a 15% royalty.

Press office

Our press office takes care of the dissemination of the entire project for 12 months by writing and broadcasting the press releases related to the Best Wine Stars 2023 edition. The press office will provide the graphic and textual material to magazines for the publication of editorials, subdividing the labels by type, in order to facilitate consultation by reporters. In addition, in the press area of our website all contents, photos, captions and press reviews will be available for download.

Communication strategies

The event is also promoted through social networks and online channels. The editorial plan includes multiple communication strategies such as: creation of triggers, collaboration with industry influencers and sponsored campaigns. In collaboration with the free press MI Tomorrow, a dedicated PAPER GUIDE will also be distributed in 100 thousand copies at the main subway stops and inside railway stations and airports. The guide will include contents of the event and names of the 2023 BWS participating companies together with interviews and insights.


Adua Villa together with speakers from the most authoritative national newspapers will organize 12 masterclasses during the event. Among these, 9 masterclasses can be tailored on company’s specific needs, while other 3 masterclasses will focus on a theme giving the opportunity to each of the 5 participating company to present one own label.


The awarding of the participating companies is scheduled on the 21 May 2023 from 10 am. The fifth companies selected for Best Sparkling, Best White, Best Red, Best Rosé and Best Spirit awards will receive a € 1500 voucher, valid for participation in Best WineStars 2024 edition.


Best Wine Stars is a global project that guarantees high visibility thanks to various strategies such as: tasting event, e-commerce website, press office, social communication and related events.
The latter are essential to create synergies with other areas that can bring little explored professional categories as potential customers.


– Business and sales opportunities
– Development of new ideas
– Relations with sectorial press
– New professional collaborations
– International visibility
– Growth of the distribution network

Share This Event

  • This event has passed.


20 May 2023 @ 12:00
22 May 2023 @ 18:00
Event Categories:
, , , ,


Via Giovanni Battista Piranesi, 14
Milano, Italia
+ Google Map
02 73981
View Venue Website


Best Wine Stars
+39 02 3658 0208
View Organizer Website

Leave a Reply

Your email address will not be published. Required fields are marked *

Find your next wine experience
Find your next wine event