Start: 08 July 2022
End: 08 July 2022

Event Venue

Fortezza Medicea di Siena

July 8-10: “They will be famous in wine” arrives, the format that brings together the best Italian wines created in the last five harvests and the best wineries built in the last ten years

Two hundred labels from emerging wineries will be the protagonists of “Saranno Famosi nel Vino”, scheduled for July in Siena. In the spotlight, trends and personalities from the world of wine.

11 Docg wines, of which 5 from the Siena area, 41 Doc wines and 6 Igt wines in the setting of the Medici Fortress which, from 1933 to 1951, was the scene of the Exhibition of Typical and Precious Wines which later moved to Verona becoming Vinitaly.

The initiative was created with the aim of giving visibility and commercial opportunities to a significant number of emerging producers and wines, creating the conditions for development for the entire national wine sector in its most qualified and innovative supply chains

Donatella Cinelli Colombini tells “They will be Famous in Wine”

“For years the wine-fashion combination has been cited as an example of the Made in Italy that conquers the markets and characterizes the most elegant and socialized lifestyle, so one of the main fashion rituals, the” catwalk “, also enters the world of wine and on the red carpet we will see the next “collections” parade, that is the new labels and the new “maison” that is the newly born wineries “.

The wineries will present their wines in small individual stands located outdoors in the stands of the Medici Fortress of Siena from 18 to 24 (8 – 9 – 10 July) and from 11 to 18 (11 July), with an entire day reserved for sector operators.

An area dedicated to street food and a wine shop where you can buy wines will complete the event. There is an area for interviews, TV footage and meetings with wine communicators.

The selection of the wineries is currently underway by a commission composed of Sommeliers AIS winners of national and international titles: the criteria for the choice are qualitative excellence with respect to their production area and the use of innovative or experimental processes, as well. as of rare vines.

The organizers of the event

In addition to Donatella Cinelli Colombini, some Sienese entrepreneurs, including Ugo Venturini, Giacomo Lodovici and the AIS Toscana Sommeliers, organized the event.

“Saranno Famosi nel Vino” expects to attract 3,000-5,000 visitors who are passionate about wine, operators and sommeliers.

Information on “They will be famous in wine” can be found on the event website, where it will be possible to purchase tickets.


Fees & Tickets
0.00 €

3 Scheduled Dates