VALPOLICELLA: AMARONE PREVIEW
No to Preview Amarone in 2021, yes to the Valpolicella of wine in digital format. It is the choice, dictated by the pandemic, of the Consortium for the protection of Valpolicella wines which has decided to postpone its Preview dedicated to the 2017 vintage to 2022 but at the same time to raise the attention on the territory with a multi-channel online event, scheduled for 26 and 27 February next year, involving producers, institutions, buyers and specialized press at an international level.
It starts on Friday 26 February with a focus dedicated to producers on the new wine distribution scenarios in the world and on new choices in terms of marketing and commercial strategies. Afterwards, off to the smart tastings of Amarone, Ripasso and Valpolicella with the press and international buyers.
Saturday 27 February, space for the institutional event with the main government representatives of the EU and Italian sectors. In the foreground, national and European policies in support of the markets. It continues with in-depth information on the denomination, a survey on the Valpolicella market, and a focus on climate change. To anticipate the two-day event, Thursday 25 February will also be organized a moment of digital updating dedicated to Valpolicella wine specialists.
The central core of the event will be a platform that will manage the live web-based streaming (ie usable directly from the browser) capable of going live on the main international social channels.
There are almost 8,300 hectares of vineyards in the 19 municipalities of the Veronese Valpolicella Doc. In the leading province in Italy for wine exports, there are 2,273 grape producers and 272 bottling companies in a denomination in which the Consortium boasts over 80% of representation.